Mill supervisors gathered for this photo in the 1970s. Cliffside was a major contributor of denim to the clothing industry. Buzz Biggerstaff notes, "Levi-Strauss was our biggest customer but, Blue Bell Wrangler was also a customer just not near as big. The company supplied about three-fourths of a million yards of denim each week to Levi and the other customers." The boom would never burst, the Company thought, so they expanded in a big way, building a new mill nearby.

From left to right: Joe Miller, truck driver, Randy Myers, Ken Cannon, Bob Harris, John Stuckey, Brent Golightly, Bill Masters,

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Pete McGraw, Perry Gibert, James Hamrick, Buzz Biggerstaff, Joe Swing, Earl Johnson,Odell Revels.